SEMrush which conducts competitor backlink analysis. Moz provides a number of insights from competitor analysis. A great local citation needs to be seen as credible and trustworthy by both people browsing the web and Google. This is why established brands such as the Yellow Pages (Yell) Trustpilot and Thomson Local are great places to start. therootshop.com Local themed blogs – For example, LeftLion is great for local nightlife venues like bars, pubs, clubs and restaurants. Social media websites like Twitter, FourSquare, Facebook and YouTube. To find local citation opportunities, I would start by noting down the main general ones that come to mind when you think of local business directories.